Plenitude out to position itself in the luxury market

PETALING JAYA: In a bid to position itself firmly in the niche-property segment, Plenitude
Bhd is set to launch two high-end bungalow projects in the Klang Valley and a semideecum-
condominium project in Penang early next year.

The projects in the Klang Valley will comprise 16 units of luxury bungalows in Damansara Heights known as D’Batai, and four units of exclusive bungalows in Bukit Tunku known as Liku.

Plenitude executive chairman Chua Elsie (pix) told theSun after the company’s AGM yesterday, that prices for D’Batai will start at RM5 million while the Liku units will cost RM12 million onwards each.

“These are niche properties and appeal to only a select few who appreciate luxury and are willing to pay for it,” said Chua, adding that she sees good response for such niche products in prime locations.

The D’Batai units, offering built-ups of 6,000 sq ft, will have a gross development value (GDV) of RM90 million. On the other hand, the Liku bungalows, with a GDV of RM40 million, will boast spacious built-ups of 20,000 sq ft. “Our bungalows will incorporate high-end finishing with modern designs and unrivaled quality,” said Chua.

On the developer’s semi detached-cum-condo project in Penang, Chua said it would be known as Ferringhi Heights in the popular beach town of Batu Ferringhi. The developer is planning 44 units of semidees and 112 condo units with a total GDV of RM130 million.

The semidees have an expected price of between RM1.8 and RM2.2 million, while the condos are expected to cost RM 1.2 million. The semidees will have built-ups of 3,500 sq ft in three layouts, while the condos will be 1,600 sq ft in size in two layouts.

Plenitude’s other notable developments include Changkat Kiara in KL, Taman Desa Tebrau in Johor, Taman Putra Prima in Puchong, and Bandar Perdana in Sungai Petani, Kedah.

By theSun (By Tim Leonard)