KUALA LUMPUR: It is time for Malaysia to leverage on its strategic location in Asia in its bid to become a major trade centre, said Malaysia External Trade Development Corporation (Matrade) chief executive officer Datuk Noharuddin Nordin. “We have been talking about Malaysia being strategically located within the region, the centre of Asia — connecting the east and west. “While we have capitalised on the characteristics of Malaysia in attracting investments, we have not, in the past, leveraged on this strategic location to position Malaysia as a trade centre,” Noharuddin told a media briefing on International Trade “We hope that by organising Intrade we are able to position ourselves as a major trading centre. That is why we are bringing in the international buyers, and hope that in future we can attract more international exhibitors,” he added. Intrade 2007, which would be held from Nov 12 to Nov 15 at the Matrade Exhibition & Convention Centre (MECC) at Menara Matrade, Kuala Lumpur, is an international trade fair whereby Matrade would bring in over 900 foreign buyers from 670 companies via its Incoming Buying Mission programme. A total of 366 exhibitors are expected at the event, with local exhibitors totalling 305 and 61 foreign exhibitors. Some 49 countries would be represented at the event, including 35 international companies and 27 foreign missions/trade promotion organisations. By The EDGE (By Sharon Tan & Basil Foo)
Malaysia Exhibition 2007 (Intrade 2007) yesterday.
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