Learning about other markets

Malaysian Annual Real Estate Convention (MAREC ’08)

Next year’s Malaysian Annual Real Estate Convention (11th-13th January 2008), organised by the Malaysian Institute of Estate Agents, has all the promise of being the property event of the year.

Themed “Regionalising The Malaysia Market – The Reality Of Getting There”, the convention will focus on various issues affecting estate agency practice in Malaysia and her neighbours. It also aims to prepare the local estate agents, negotiators, property developers and other property professionals who wish to expand and grow their business out of Malaysia.

MIEA will be bringing in expert speakers from several countries to share with the participants their views and opinions on how local estate agents can regionalise their business.

Pinson will be speaking on international marketing. Pic shows newly built homes in Florida

In order to grow their business out of their own country, it is important for them to have an idea of how marketing is conducted in other parts of the world. The market is different from country to country and estate agency practice is unique to each country.

With this in mind, MIEA has invited John D. Pinson, an established speaker from the United States, to share his experience at the convention. He is no stranger to local estate agents, having been here before and spoken at conventions organised by MIEA.

Pinson started his real estate career in 1987 as an associate with A. Parker Bryant, “the dean of Palm Beach Real Estate”. Under the personal guidance of Bryant, Pinson mastered the operations of Palm Beach boutique real estate as well as the skills required for the successful marketing of the island’s finest properties.

In a series of buyovers, A. Parker Bryant, Inc. was sold to Prudential Florida Realty in 1991. It was here that Pinson was first selected for management under Prudential where he was credited with turning the office around in six months and making it highly profitable.

As a corporate trainer, Pinson shaped a company-wide sales force on “International Marketing, Luxury Marketing & Technology Applications relating to Real Estate”.

Amongst Pinson’s other achievements are:-

* Past President of the Realtors Association of the Palm Beaches

* Past President of the United States Chapter of the International Real Estate Federation (FIABCI)

* Currently on the Board of Directors of the Palm Beach Board of Realtors, the Florida Association of Realtors and the International Real Estate Federation (FIABCI)

* Past President of the FIABCI Scholarship Foundation

John D. Pinson

Pinson will share his wealth of experience on the topic of ‘International Marketing’. He will make comparisons between the market in Malaysia and other parts of the world.

Pinson will also elaborate on the vastly successful Multi List System which is used in the United States. The Multi List System has long been a favourite marketing tool amongst realtors there.

“Many years ago, the seeds of such a system were sowed in Malaysia. However, due to administrative hiccups, this system never took off. We at MIEA have been talking about a revival of this system for some time now. Hopefully, with Pinson guiding us and making available the secrets to making such a system successful, we can revive our very own Multi List System,” says convention chairman Siva Shanker.

The Internet plays a large role in the lives of virtually every business person in the world today. No business can hope to survive and prosper without active Internet marketing. If harnessed properly, this can be a marketing tool with huge potential.

Pinson will also be giving his thoughts and opinions on this. He will share ideas and recommendations to grow the local real estate business using appropriate marketing tools to harness the power of the Internet.

* For more information, please call the Malaysian Institute of Estate Agents Secretariat at 03-7727 7477.

By The Star