This year, the Malaysian Annual Real Estate Convention 2007 focused on globalisation in the real estate industry. With real estate agents now aware of the bigger picture, the 2008 convention aims to capitalise on this awareness by looking at the small, more viable picture.
“We have already seen Malaysian investors going to neighbouring countries and starting property projects. Next year we want to concentrate on exploring the huge potential in ASEAN markets,” says organising chairman Siva Shanker.
With this target in mind, convention organiser, the Malaysian Institute of Estate Agents (MIEA), has adopted the theme ‘Regionalising the Malaysian Market – The Reality of Getting There’ for the 2008 convention, now termed as Malaysian Annual Real Estate Convention (MAREC).
The convention is scheduled from January 11 to 13 at the Sime Darby Convention Centre in Bukit Kiara, Kuala Lumpur.
“With MAREC, we hope to build a visually recognised brand for our annual convention whereby everyone knows it by its acronym,” explains Siva.
The goal of the convention is to equip estate agents, negotiators, developers and the general public with the necessary tools to network regionally, to enhance the real estate agency practice and also to understand the property market for the coming year.There are plenty of opportunities to tap into the real estate market in neighbouring countries such as Vietnam, Laos and Cambodia.
By bringing their own experiences, ideas and knowledge to the real estate market in these countries, Malaysian estate agents can use what they know to kick-start their own agencies in a new environment.
The convention also aims to show participants how they can market Malaysian property in other countries and encourage outside investment in the country.
Real estate practitioners, developers and architects in the real estate industry from eight countries will be speaking on how to carry out business in a particular country. Issues include how to set up office, what documents are needed, what to expect and market trends.
The topics include:
- Property Market Outlook 2008
- Formation of an ASEAN Alliance
- Iskander Development Region – How Estate Agents can play a role
- MIEA Board – Is it a Reality?
- The Challenges of Meeting Home Buyers’ Needs
- International Marketing
- How to be a Top Real Estate Negotiator
- Estate Agents as Property Managers?
- Estate Agents Forum
This year, the convention will introduce a parallel platform for negotiators who wish to improve their work performance.
The topics are Selling Techniques, How to Become Top Producers and How To Make Real Estate A Successful Career.
“The convention seeks to help negotiators raise the bar with their work performance – close more deals, be more professional and knowledgeable to better service customers,” says Siva.
While the negotiator session is being held, there will be a forum discussion with the speakers for the other participants.
The Sime Darby Convention Centre is the official venue. Around 600 participants are expected for next year’s convention with over 120 participants registered to date.
There is an optional welcome dinner at the Sime Darby Convention Centre on January 11 when estate agents and real estate players from other ASEAN countries can interact and mingle.
The convention’s speakers and VIPs have also been invited for the dinner so participants are welcomed to ask questions and talk to relevant speakers.
Interested to register for the convention? Between now and January 10, early bird discounts are offered for both members and non-members.
*Optional Welcome Dinner – RM100
* Sign up now for the Malaysian Annual Real Estate Convention – MAREC 08 held from January 11 to 13.
For details, please contact MIEA.
Tel: 03-77277477
Fax: 03-77293693
Email: secretariat@miea.com.my
Website: http://www.miea.com.my
By The Star
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