Its general manager Ho Hoy Sum (pix) said, the response towards the 438-room hotel has been very encouraging so far. The hotel, which will officially be opened on Monday, had started operations in the middle of last year.
One World will open a spa, long bar and more meeting rooms soon
“Though it may not have met our set expectations, the trends and results over the past seven months have certainly helped us to align our goals and strategies for this year,” Ho told PropertyPlus, adding that its targeted average occupancy rate for the year will be close to those of the chain hotels.
The owners of the locally managed hotel have set aside a substantial amount as part of its advertising and promotion fund to further promote the property in the Asia Pacific region.
“We will be putting advertisements in airline magazines and targeted international dailies. We have already identified our targeted market segments and we will continue to pursue them with greater confidence as most of our facilities are already up and running,” said Ho.
With an investment amounting to some RM240 million, the 20-storey hotel has also tied up with WorldHotels Deluxe Collections Group, a leading Europeanbased hotel group for more than 500
independent hotels and regional hotel brands, to market it overseas.
In view of the increasingly competitive local marketplace, Ho said One World still managed to obtain its fair share of the market in the vicinity through its MICE (Meetings, Incentives, Conference and Exhibitions) facilities and innovative products.
“This was achieved in light of our high average usage rate that is comparable with international hotels. With our extensive and state-of-the-art facilities, we have an edge over competitors as we are able to offer them competitive prices,” he added.
The hotel will have more facilities to offer its guests soon. Facilities that are expected to be ready by the month’s end include the Thann Sanctuary Spa, a long bar as well as three additional meeting rooms that face the gardens, said Ho. This will add to, among other facilities, its five food-andbeverage outlets and pillar-less Imperial Ballroom that can accommodate some 2,000
people.
On the government’s Visit Malaysia Year 2007 initiative, Ho said the hotel managed to benefit from joining some of the trade shows organised by Tourism Malaysia as a platform to introduce and promote the hotel.
By theSun (by Loo Pik Kwan)
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