Chief executive officer Amir Salleh said the company expected 12% and 15% increase in foreign visitors to the resort by year-end.
“Although Malaysians dominate the overall market, there has been strong interest from the European and Singaporean markets,'' he said at the resort's re-launch yesterday.
Datuk Seri Tengku Adnan Tengku Mansor (left) congratulates Datuk Mohd Khamil Jamil after the re-launch of the resort.
Currently, its sales teams were stepping up tourism promotion efforts overseas to take advantage of the strong euro, as well as in the regional and domestic markets, he added.
“We expect the average room rate to rise from the current RM170 to RM200 following the re-branding exercise,” said Amir, who is also DRB-HICOM group director.
The resort, owned by HICOM Properties, was re-launched by Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor. Also present was DRB-HICOM group managing director Datuk Mohd Khamil Jamil.
The upgrading and refurbishment exercise was carried out in phases from December 2006 and was completed early this year.
The refurbishment involved 135 chalets, the Main Lobby, Tembat Restaurant, Jenagor Bar & Lounge, Ulik Mayang Spa, Conference Facilities and staff hostel.
“We have taken steps to improve our services by focusing on training and development of manpower to complement our improved product facilities.
“We have also upgraded the hotel's operating system with the goal of creating better experience for our customers,” Amir said.
He said the company planned to position the resort as the only international class resort in Lake Kenyir, the country’s largest lake spanning 260,000 hectares.
The resort also serves as an alternative gateway to Taman Negara that straddles Pahang, Terengganu and Kelantan.
With the inclusion of Ulik Mayang Spa, the resort now has a new outlet offering its guests a variety of traditional spa treatments and massages.
By The Star
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