Managing director Wan Abdullah Wan Ibrahim said apart from Singaporeans and expatriates based in the republic, it was also targeting European and Middle Eastern buyers.
He said the latter group would be courted under the Malaysia My Second Home programme due to the strong euro and petrodollar.
From left: Nusajaya state assemblyman Datuk Abdul Aziz Sapian, Datuk Ikmal Hijaz Hashim, Datuk Ahmad Pardas Senin and Wan Abdullah Wan Ibrahim looking at a model of East Ledang.
“We will be taking part in property shows in Singapore next month and Dubai in October to promote our products in Nusajaya,” Wan Abdullah told StarBiz at the launch of East Ledang on Saturday.
He said the company might engage an international agent to market East Ledang and Puteri Harbour Waterfront Development in Europe and the Middle East.
Also present were Iskandar Development Region Authority chief executive officer Datuk Ikmal Hijaz Hashim and UEM World Bhd group managing director Datuk Ahmad Pardas Senin.
Wan Abdullah said East Ledang was the first resort residential to be developed in south Johor within the IDR.
Phase one comprised 139 link duplexes priced at RM500,000 and twin villas from RM850,000 per unit which would be completed by mid-2009.
Upon completion in five to seven years, the project covering 111.28ha freehold land would have 861 high-end residential units.
Wan Abdullah expected Singaporeans and expatriates working in the republic would be interested in East Ledang based on their response to the Horizon Hills project.
Horizon Hills is a 50:50 joint venture between UEM Land and Gamuda Land Sdn Bhd (a unit of Gamuda Bhd).
“It is timely for Johor to have quality and well-planned residential properties to attract more international buyers,” said Wan Abdullah.
By The Star (by Zazali Musa)
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