KOTA BARU: Tesco Stores (M) Sdn Bhd plans to establish 11 more hypermarket outlets on the west coast of Peninsular Malaysia within the next 12 months
Chief executive officer Chris Bush said the expansion would largely cover areas such as Kedah, Johor and the Klang Valley where three stores would be added to the present six.
He said this after the opening of the RM80mil Tesco outlet here, its first in the east coast.
To help consumers cope with mounting costs brought on by global inflation amid the rising fuel prices, Bush said Tesco had last year introduced its own brand for some 800 products.
“We know it is difficult to control cost pricing especially when suppliers hike their costs but we have strategies in place where we guarantee fair value for many products.” he said adding that the Tesco-branded products were 50% to 60% lower in pricing compared to similar products of different brands.
Realising this, many consumers had started buying its brand and had seen impressive growth in
Earlier, Tesco corporate and legal affairs director Azlam Shah Alias said for the Kota Baru outlet, 200 of its product lines were sourced from local suppliers.
By The Star (by Ian Mcintyre)
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