General manager Steven Shum said the development on a 48.562ha site would offer business, entertainment and education facilities.
“Being located along the Johor Baru-Skudai-Senai Growth Corridor within Iskandar Malaysia augurs well for its future growth,’’ he told StarBiz.
Sutera Mall at Taman Sutera Utama that will be opened on Friday.
Shum said the catalyst of the hub would the RM75mil Sutera Mall, Johor Baru’s latest retail complex that would be opened tomorrow.
The three-storey mall with 27,870sq m floor area offers a wide range of tenant mix from 250 outlets.
Shum said it was well linked to matured and developing residential estates – Taman Ungku Tun Aminah, Taman Sutera, Mutiara Rini, Bandar Selesa Jaya, Nusa Bestari, Bukit Indah, Taman Impian Emas, Tampoi, Kempas and Senai.
He said these estates had a population of 500,000 , which offered a ready market.
“The mall is easily accessible from the city centre via Jalan Skudai, Perling Highway, North-South Expressway and Singapore by the Second Link crossing,” he said.
He said the company would be launching the RM60mil Entertainment City project year next to the mall next year.
The proposed project includes cinemas, a bowling alley and food court with office and hotel blocks.
“The retail sector in Johor Baru has the potential to grow but it is still largely untapped unlike Kuala Lumpur and Singapore,” said Shum, adding one way to grow the sector was for the state government to have more friendly policies.
Tanah Sutera Development is a consortium of local and Singapore-based companies, namely Permodalan Nasional Bhd, Lembaga Tabung Angkatan Tentera, CapitaLand, Keppel Land and Lee Rubber Co (Pte) Ltd.
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