AEON to open two Jusco stores

AEON Co (M) Bhd, which operates the Jusco department store chain, expects to open two retail stores this year.

Its general manager of the corporate affairs division, A. Rashid Adam, said one of the new stores will be located in Malacca and the other in Cheras in the Klang Valley.

There are now 26 Jusco stores, all located on the west coast of Peninsular Malaysia.

“We will continue with our strategy of capturing strong market share in the retail industry through our J-Card loyalty programme which provides discount price privileges and gift redemptions,” Rashid said during a prize-giving ceremony for outstanding employees at the Setiawangsa Jusco store yesterday.
Consumers are expected to be cautious in spending this year but Jusco is confident of generating strong sales through attractive sales promotions and its J-card loyalty campaign, he said.

Stating that 2009 will be a challenging year for retail operators due to the economic conditions, Rashid said the company remains confident of at least maintaining last year’s sales with its strong branding.

“Due to the economic downturn, spending especially on electrical products and apparels has slowed down. However, the spending on food items has remained relatively unchanged,” he said.

By Bernama