PUTERI Hotels Sdn Bhd, a subsidiary of Johor Corp, is making an entry into the hospitality market in Saudi Arabia, through a joint venture with Arab Resort Areas Co (Arac).
It formed a joint-venture company called Arab-Malaysian Hospitality Management (AMHMC) with Arac on May 3 last year, to build and manage a chain of hotels and resorts under the Aramas Hotels and Aramas Resorts brand.
In a statement issued recently, Puteri Hotels said the first hotel will open its doors in Madinah in September.
To be named Aramas Hotel Madinah, it will be unique because of the cultural hospitality products and Islamic values adapted to the service, food and accommodation.
Puteri Hotels said Muslims now formed about a fifth of the world population and this number is projected to reach 2 billion by 2010.
As such, it believes that a hotel and resort chain imbued with the halal concept and other Islamic values will be well-received.
Being syariah-compliant, the hotels will be run strictly on Islamic principles, serving alcohol-free drinks and halal foods, and without the usual discotheques, nightclubs and bars.
Puteri Hotels said it aims to develop ultra-comfortable and fully-facilitated guest rooms, with high-definition in-room entertainment, featuring a broad range of television channels and movies.
Arac is a subsidiary of Taiba Investment and Real Estate Development Co, which currently owns and operates various upmarket properties in Saudi Arabia, including the Taiba Residential Suites, the Arac Yanbu Resort and the Arac Hotel Al-Ula.
By Business Times
Posts
No comments:
Post a Comment