Sime Darby Property's latest "Parade of Homes" campaign saw property sales of RM86 million within the first four days, showing the property market to be resilient amid the economic slowdown.
The campaign was held in conjunction with MAPEX 2009 from March 6 to June 15, 2009, covering both residential and commercial properties in Sime Darby's 10 townships.
"The main factors contributing to strong sales are the Parade of Homes exclusive benefits which include an interest rate of base lending rate minus 2.3 pc, special down payment scheme and no interest charge during the construction period," said Sime Darby Property's managing director Datuk Tunku Putra Badlishah.
Its first Parade of Homes campaign in June 2008 attracted over 15,000 visitors and generated sales worth more than RM246 million in nine days, the company said in a statement today.
The second campaign in November 2008 generated over RM146 million in sales even as Malaysians began to face the pandemic effects of a faltering global economy, it said.
"The success of the previous campaigns has contributed to the commendable first half of 2008 financial results of Sime Darby Property," the company said.
Revenue increased by 7.0 pc to RM566 million compared to the first half of the previous year .
Sime Darby's freehold properties range from affordable homes to high end residences with townships in Subang Jaya, Bukit Jelutong, USJ Heights, Bandar Bukit Raja, Ara Damansara, Denai Alam, Melawati, Nilai Impian, Planters' Haven and Putra Heights.
In conjunction with the latest campaign, the company is organising a property showcase from April 3 to 12 at the Sime Darby Convention Centre.
By Bernama
Monday, March 16, 2009
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