Sime Darby unit achieves RM161mil property sales

KUALA LUMPUR: Sime Darby Bhd’s property division has, as of Sunday, generated RM161mil in sales, exceeding the expectation of the company since the Parade of Homes campaign was launched on March 6.

Attributing the surge in sales to the benefits given to home buyers, Sime Darby Property Bhd said the impressive sales haul was also a sign of a resilient property market.

In a statement, Sime Darby Property managing director Datuk Tunku Putra Badlishah said the main factors contributing to the strong sales were the Parade of Homes’ exclusive benefits, which included an interest rate of base lending rate minus 2.3%, special downpayment scheme, and no interest charged during the construction period.

“In addition to the very attractive financial packages offered, we are also very pleased to note that our customers are buying because of our good track record, quality products, reputation as a reliable developer, and most importantly the trust and confidence in the Sime Darby property brand name,” said Tunku Putra Badlishah.

The Parade of Homes campaign is being held in conjunction with MAPEX 2009 and continues until June 15, covering both residential and commercial properties in Sime Darby’s 10 townships.

Sime Darby Property’s first Parade of Homes campaign was launched in June 2008 and generated sales of RM246mil in nine days. The second campaign in November 2008 generated over RM146mil in sales.

Sime Darby’s freehold properties range from affordable homes to high-end residences in townships in Subang Jaya, Bukit Jelutong, USJ Heights, Bandar Bukit Raja, Ara Damansara, Denai Alam, Melawati, Nilai Impian, Planters’ Haven and Putra Heights.

Sime Darby Property is also organising a property showcase from April 3-12 at the Sime Darby Convention Centre.

By The Star