Pee Tong Lim (left) exchanging documents with Ng Boon Yew. Looking on are Johor state investment centre general manager Mohamed Basir Mohamed Sali (second from left) and Singapore consulate-general in Johor Baru Lim Hong Huai.
PASIR GUDANG: United Malayan Land Bhd (UMLand) plans to focus on townships and the niche property development in view of the market demand for such properties.
Chief executive officer Pee Tong Lim said the two segments of properties had their own clienteles and the company would customised the developments to cater to their needs.
He said new growth areas would require integrated township developments offering affordable houses while the affluent would go for niche properties.
“The company sees good prospects in both segments and will continue to explore the opportunities available,’’ Pee told a press conference after the signing of a Memorandum of Understanding between UMLand’s wholly-owned subsidiary Seri Alam Properties Sdn Bhd and Raffles Campus Pte Ltd (RCPL) which was represented by its chairman and chief executive officer Ng Boon Yew yesterday.
Pee said the company was currently developing three integrated township projects – Bandar Seri Alam and Taman Seri Austin in Johor and Bandar Seri Putra in Bangi, Selangor.
It had completed three high-end residential serviced apartments and condominiums namely Seri Bukit Ceylon at Jalan Bukit Ceylon, Suasana Sentral Loft at KL Sentral and Suasana Bangsar.
“We will be launching our niche project in the Johor Baru along Jalan Wong Ah Fook this year,’’ he said.
The project sited on two parcels of land next to Wisma Lembaga Kependudukan Malaysia building would consist of a hotel tower and a serviced apartment block.
Separately, Pee said an integrated transportation hub would be built at Bandar Seri Alam township here to be linked with the proposed 100km intra-city commuter for Iskandar Malaysia.
Meanwhile, Ng said RCPL would invest RM35mil to build Raffles International School on a 6.07ha site in Bandar Seri Alam township and it would be the company’s first international school project in Malaysia.
He said the first intake of students from kindergarten to high school would be done in the third-quarter of 2013.
By The Star
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