Another accolade for Tune Hotels

An honour: Tune Hotels in Bali was cited for its innovativeness in serving tourists by giving them the best value.

PETALING JAYA: Despite having only two hotels in Bali, Tune Hotels was named among the Top 20 Indonesia Innovative Brands 2011 by the country's marketing communications magazine, MIX, in its May issue.

Ranked at No. 9, Tune Hotels was the only brand orignating from Malaysia on the list which included BlackBerry, Tupperware, Nissan, 7-Eleven and Pizza Hut as well as Indonesian giants such as the BCA Bank, Bank Danamon and cement maker PT Holcim Indonesia.

In its review, MIX attributed Tune Hotels' innovativeness to its ability to serve tourists by giving them the best value.

“Apart from affordable room rates, Tune Hotels also accommodates tourists who just need a room to sleep and go',” said the magazine. Launched in Kuala Lumpur in 2007, Tune Hotels, which is part of Tune Group, is a limited service hotel brand that uses a self-service online booking system.

The company presently has 12 operating hotels consisting of nine in Malaysia that are located in Kuala Lumpur, the Low-Cost Carrier Terminal, Kota Damansara, Penang, Johor Baru, Kuching, Bintulu, Kota Kinabalu and Kota Baru, two in Bali and one in London.

This was the second accolade for Tune Hotels this year after its Westminster hotel in London was awarded a Certificate of Excellence from the world's largest travel website TripAdvisor last month, as a “result of consistently great feedback” from hotel guests.

“To be ranked ninth in the largest market in South-East Asia certainly speaks volumes of Tune Hotels' service proposition and quality,” said group chief executive officer Mark Lankester in a statement yesterday.

Lankester said the company would be opening hotels in Jakarta, Pekanbaru, Makassar, Surabaya and Palembang next year.

By The Star