All businesses in the Lend Lease Group throughout the world are now operating under one brand, "Lend Lease".
According to Lend Lease, it is implementing a unified brand to clear up confusion in some areas of the marketplace about who Lend Lease is and what it does. It is also to assist the group to drive maximum value from its integrated offering.
Lend Lease's managing director in Malaysia, Dinesh Nambiar, said Lend Lease has been operating in the Asian market for 38 years, and in Malaysia for 30 years.
"Our clients will still receive quality service and commitment that they usually get from us. We have made a name for ourselves in project management and design & build projects.
"Through Lend Lease's global integrated business approach, moving forward, we will be focusing on exploring end-to-end property solutions such as development, investment management, and asset & property management with our clients," he said in a statement.
Dinesh said the company's business in Malaysia is now known as Lend Lease Projects (M) Sdn Bhd.
The company expects the major rebranding activities to be completed by June next year.
He said current construction and development projects that are due to be completed before December 31 this year will retain their existing branding.
All other major projects will be rebranded from now on and all new projects will be branded to Lend Lease.
By Business Times
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