Dijaya is confident of selling W Residences at RM2,000 psf

PETALING JAYA: Dijaya Corp Bhd is planning to price its W Residences service apartments at RM2,000 per sq ft (psf) when it launches the 352 units next year and this will also be one of the higher pricing for service apartments in Kuala Lumpur in recent times. Dijaya is confident that it will receive strong interest.

The most recent service apartment that has been transacted at an average price of RM2,500 psf is the Banyan Tree Signatures, developed by Lumayan Indah Sdn Bhd. Upon its launch earlier last month, all 173 units were already snapped up. Banyan Tree Signatures is located on a 1.46-acre plot at the junction of Jalan Conlay and Jalan Raja Chulan.

“We are very confident that we will be able to sell at RM2,000 psf. We have had en-bloc enquiries in the past. There have also been international interest. Bear in mind that our W Residences is our own product but will be on top of the W Hotel, thus tagging on to the W Hotel address,” said Dijaya's executive director Koong Wai Seng.

Situated on 1.28 acres of freehold commercial land along Jalan Ampang, the W Hotels & Residences will have 150 rooms while the residences will have 353 units.

In early 2011, Dijaya announced its partnership with Starwood Hotels & Resorts Worldwide, to develop a W Hotel in Kuala Lumpur.

Designed by Skidmore, Owings & Merrill LLP from New York, the W Hotel & Residences will be located within the Golden Triangle and is situated along Jalan Ampang, across the Petronas Twin Towers.

Meanwhile, on news that Dijaya was open to mergers and acquisitions (M&As) in the property sector, Dijaya's financial adviser Astramina Advisory Sdn Bhd managing director Wong Muh Rong said this was a natural growth strategy for the company, as the normal route of organic growth would take too long a time.

“Yes, M&A is our next target and there definitely is interest. It is, however, too preliminary to say anything now,” said Wong.

Yesterday, Dijaya executed the programme agreement and guarantee facility agreement in relation to its proposed 7-year commercial paper/medium term notes (CP/MTN) of up to RM500mil, to be guaranteed by RHB Investment Bank Bhd and AmInvestment Bank Bhd for up to RM300mil and up to RM200mil respectively.

Rating Agency Malaysia Bhd has accorded a short-term rating of P1 and long-term rating of AA2 in respect of the notes to be guaranteed by RHB Bank (tranche 1) and a short-term ranting of P1 and long-term rating of AA3 in respect of the notes to be guaranteed by AmBank.

The proceeds from the CP/MTN programme will be substantially utilised as working capital for Dijaya and its subsidiaries and also to fund development costs of new landbanks injected post Dijaya's amalgation exercise.

In the pipeline of Dijaya's upcoming launches include RM2bil worth of jobs to be launched next year. There will be roughly six launches spread out in the Klang Valley, Penang, Johor and Kota Kinabalu.

“Many of the service apartments we will be launching next year are going to be priced below RM500,000,” said Koong.

The signing (of the CP/MTN) follows the completion of Dijaya's amalgation exercise on Aug 30. Post amalgation, Dijaya's landbank has increased to 913 acres in prime locations to be developed over the next 10 to 15 years with an estimated gross development value of RM38bil.

By The Star